Professional Content Website Writing Service

In the era of prevailing and advancing digital technology, every business or individual can easily own at least one or more websites. The purpose is to enhance accessibility, build credibility, promote brand image, and effectively connect with the public. Therefore, to attract attention, it is necessary to design the website to be visually appealing, with special emphasis on the content of the articles.

In website business, it is akin to a storefront representing a business or seller to reach and advise customers, helping them understand more about the products and services they are interested in. Therefore, to create a positive impression through articles, we need to provide valuable and useful information, offer practical solutions to address their issues. Leveraging this advantage can lead to long-term economic effectiveness.

However, in reality, many cases result in missed sales opportunities after visitors view the website. Based on customer feedback surveys, they have shared reasons such as the lack of specialized knowledge in the content, insufficient persuasive evidence, excessive advertising, and unclear information leading to boredom and skepticism from viewers. Looking at the statistics from EHOU in 2022, it is evident that nearly 80% of Vietnamese people tend to make online purchases. Among them, the decision to purchase is influenced by trust in articles, accounting for 53%, while psychological concerns and doubts about information reach up to 70%. This indicates that the content of articles significantly affects the mindset of users. Therefore, to persuade viewers to trust the website, in addition to designing an eye-catching interface, clear layout, and creating easily searchable categories, we also need to carefully craft each sentence in the article. This not only demonstrates respect but also conveys a sense of professionalism, clarity, and enhances a positive perception and trust in the service or product. With years of writing experience, PLG would like to share some small suggestions to help your website easily reach potential customers through the following steps.

1. Identify the content and conduct psychological research to write topics that are appropriate for the viewers

For each writing topic, it is crucial to clearly identify the target audience—who they are, their age group, gender, interests, and what they are concerned about or interested in. The more detailed the list, the easier it is to grasp the customer’s psychology and create a relevant theme that helps viewers feel a sense of familiarity and increases trust. For instance, large corporations, before launching or introducing a particular product, meticulously research consumer buying behavior, observing even the smallest details.

Many entities opt to engage third-party firms to conduct market research tasks, sometimes taking around 1-2 years to gather sufficient accurate data. The objective is to thoroughly understand the psychology of buyers and identify the anticipated needs of customers. This is aimed at delineating effective marketing strategies, enhancing the likelihood of higher purchase rates. Therefore, the responsibility of the writer is to steer the content in a clear direction and leverage the role of a psychological expert to ensure that the article stays focused on the core, aligning well with potential customers.

2. It’s necessary to limit the word count and convey information in an easily understandable manner, accompanied by vivid images

According to a study conducted by Nielsen Norman Group, the average user reads only about 28% of the content on a website. To prevent customer distraction and information dispersal, we carried out a comprehensive psychological survey. The findings suggest that viewers are likely to read approximately 250-350 words for advertising articles, 500-1,000 words for news, 1,000-2,000 words for instructional articles, 2,000-3,000 words for analysis and review, 1,000-5,000 words for short stories, and 5,000 to 10,000 words for long stories, depending on the content’s level of appeal.

Therefore, when limiting the word count, it stimulates the psychology and interest of viewers. Additionally, using simple and understandable language aids in better retention for readers. On the other hand, if accompanied by vivid, real-life images seamlessly integrated into the short paragraph, it not only relaxes the eyes but also combats the feeling of reluctance to read. Moreover, these images create an impression and evoke emotions in the viewers.

3. Put yourself in the shoes of the parties involved to identify the reasons and provide explanations for their questions

This is a crucial step, requiring the writer’s finesse, as the majority of content loses points due to the failure to address the buyer’s questions and establish a connection with the seller’s emotions. While many writers overly focus on advertising language and strive to rank high on SEO by sacrificing important details, including the psychological aspect of Q&A. The lack of in-depth exploration of the reasons prevents tapping into their expectations correctly. Consequently, it leads to results without eliciting empathy from the audience.

Furthermore, since 2018, Google’s algorithm has undergone upgrades, enforcing changes in policies that demand articles to meet standards of creativity, usefulness, comprehensiveness, originality, and engagement to improve keyword ranking positions. Google has repeatedly emphasized the paramount importance of content quality in influencing rankings. John Mueller, a representative of Google, stated: “Content quality is the most important factor in SEO. If you have quality content, your article is more likely to rank higher for relevant keywords”

This information allows you to freely develop ideas without being dependent on keywords. It is especially important to always put yourself in the shoes of all parties involved to address their concerns. Moreover, emphasizing logical reasoning in the details is crucial to make the article more coherent and persuasive.

4. Provide practical solutions and maintain honesty throughout the entire article

Whether an article is considered high-quality or not depends entirely on the practical solutions and “knowledge” you provide to the viewers. Ultimately, customers expect and want to find answers in the article. Therefore, at this stage, the writer must resemble an expert. You need to invest time and conduct comprehensive research to provide objective assessments. Additionally, skillfully integrate suitable products or services that align with the customers’ desired value. This contributes to increasing professionalism through your sincere sharing. Typically, each customer’s decision is based on existing needs, financial capabilities, preferences, and long-term value. They particularly value the honesty of the seller. Researchers from Cambridge and Stanford University have shown that the honesty of a business can increase sales by 30% and reduce complaint costs by 50%. Therefore, each article should emphasize the importance of honesty and always ensure respect for the customers. Even if they may not have a need or have not chosen a service at the moment, your brand is certainly within their attention. When you generously share valuable and authentic knowledge without hesitation, the law of reciprocity will reward you with results beyond expectations.

Hopefully, the above suggestions will assist you in crafting articles effectively to attract potential customers. If you need any advice, PLG is ready to support you because behind us is a team of experts, reputable journalists, and copywriters who promise to provide you with an exciting experience.

If you are interested in the Professional Content Website Writing service at PLG, please click here and fill in the required information or send an email to copywriter@plg.com.vn to receive a quote promptly.